BEAMS PLUS reveals it's new AW_17 collection titled " The Subterraneans"
BEAMS PLUS keeps sticking to it's main concept that is "American traditional style" with it's latest collection and this time they look to the 1950s and the "Beat Generation" for inspiration. The Beat Generation was a literary movement of young anti-conformists during the 1950s in San Francisco, Los Angeles and New York. When the media latched onto the Beat Generation, it became a phenomenon, spawning a raft of products aimed at those who admired the “Beats” and their perceived (but not actual) lifestyle and thus the term "Beatniks" was born.
The collection consists of cozy staples with a modern twist like knitted pieces, blazers, tweeds and military inspired designs. Have a look at the full lookbook below and head over to BEAMS PLUS for more.
