White Rock Store Debuts A New Editorial To Commemorate The 50th Anniversary of Fjällräven’s Greenland line
Known often by their many accessories — namely their ever-trending Kånken bag — Fjällräven has established a reputation for quality outdoor gear, though the Swedish label has become quite a force to be reckoned with in the high fashion landscape. Seeing even an Acne Studios collaboration only a few months ago, their trajectory is something that has caught the eye of White Rock Store, which has lead the retailer to craft an editorial that sees the many garments through a honed lens to commemorate the 50th Anniversary of the label’s Greenland line.
Bright yellow parkas, eco-shells, technical Nils trousers, zip shirts, and even the Half Century jacket are framed in the settings they serve the highest utility. Styled in a way not too dissimilar to that of many mountaineering ateliers, the collection shines in a light it not often sees. Saturated tones against neutral backgrounds of tents and draping backdrops allow each to reveal its vibrancy while the enduring fabrications are showcased with the subtle hits of fallen slow.
If you find yourself interested in picking any of these up, make sure to head over to White Rock Store’s site to shop the available pieces.
