EFFECTEN Summer 18
EFFECTEN, whose concept hinges upon four themes: anarchy, outsider, jazz, and blues, has released visuals for their Summer 18 collection entitled "Monstrum". The word "Monstrum" has a double meaning for monsters in Latin and also represents the etymology of the large swing leaf plant "Monstera". To showcase the "monster" and "leaf" theme, the summer collection utilizes unique graphics, patchwork pieces, leaf prints, and bright colors for tees, button up short sleeves, shorts, trousers, and accessories such as bucket hats.
See the lookbook in full below and click here for more information.