EDITORIAL / GLOBAL CAMPAIGN | Stone Island x New Balance by eye_C
Stone Island and New Balance teams up once again, this time for its first ever football collaboration.
eye_C has been enlisted to create an editorial with England forwarder Raheem Sterling which will also act as the official global campaign to highlight this special project.
“The new collection breaks new ground by bringing renowned textile innovators, Stone Island, onto the pitch for the first time, celebrating the immensely rich heritage the Italian sportswear brand holds in football through some of New Balance’s most popular products.
Headlining the collaboration is a limited-edition New Balance x Stone Island Furon v7, the brand’s latest evolution football boot, arriving in a new custom camouflage print pattern that pays homage to Stone Island’s famed archival pattern.
Another component of the collection is a Stone Island x New Balance football kit, first sported in September by UK rapper Dave at his Santan Cup tournament in Brazil. A collector’s edition, full kit set features a jersey and shorts, outfitted with an original Stone Island camouflage pattern.
The iconic 574 Legacy completes the collection. This modernized classic features a ripstop and suede upper and dark green colorway, for a deconstructed archive inspired look.”
Head over to Stone Island for detailed information regarding the release.
www.stoneisland.com
www.newbalance.com
Produced by eye_C media / catalyst for Stone Island and New Balance
