FreshService and BEAMS Unveil their Joint 'Urban Athletic Wear Collection'
Off the back of the pair’s first collaboration that was released last Summer, FreshService and BEAMS reconvene on its highly-anticipated ‘Urban Athletic Wear Collection’.
Combining the design sensibilities of both BEAMS and FreshService, the capsule collection delivers a playful, yet functional offering that includes a hat, shorts, a hooded sweatshirt and a t-shirt. Garments are decorated with woven labels that detail their item name and a range of pockets for storing select possessions. Through the editorial, FreshService continues to toy with its faux delivery company editorial as models stack boxes and wear protective handwear.
Release Details:
When? Saturday, 10th of March.
Where? BEAMS Harajuku, BEAMS Men Shibuya and BEAMS’ online store.
https://www.beams.co.jp/ | https://freshservice.jp/
Take a closer look at the collection in full below.
