NEITHERS Conducts its First Runway Show 'LUPETERNAL' in Seoul
Marking another first for one of Dukhyun Won’s brands, NEITHERS showcased its Autumn/Winter ‘24-25 collection to a home crowd in the Yeongdeungpo district of Seoul.
As NEITHERS approaches its tenth anniversary next year, it decided that a minor celebration was in order: a debut runway show featuring its latest collection. The show was orchestrated to mirror the transient nature of airport terminals, with people of all backgrounds and ages coming and going. Instead of just using traditional models, Won and his team cast musicians, models and artists to reflect the show’s theme and how, in busy airports, a diverse array of people mix and mingle. In partnership with Nike, the models were dressed in some of the brand’s historically leading styles, from the Cortez to the Air Max and Air Force 1.
Release Details:
When? The pre-order for Autumn/Winter ‘24-25 is running now.
Where? NEITHERS online store.
Take a closer look at the show below.
