18 East and Goodhood Propose 'The Improbable Builders Co-Op' Capsule
To mark the arrival of 18 East in the UK, the New York native has collaborated with Goodhood, the brand’s first UK stockist, on a series of apparel.
While 18 East typically strays away from wholesale partnerships, collaborating with Goodhood presented itself as a way for the brand to be available for the first time outside of the United States and Japan, especially when its self-proclaimed favourite retailer called. Bringing together the charm of utilitarian design and hand-crafted techniques, 18 East and Goodhood have created an eight-piece capsule, which includes outerwear, bottoms, shirting and sweatshirts. Inspired by the recontextualisation of unused, open space in urban environments outlined in Syeus Mottels Charras: The Improbable Dome Builders, a story set in 1970s New York, the collection highlights 18 East’s strength in reinterpreting familiar silhouettes from an entirely new perspective that honours craftsmanship and durability.
Release Details:
When? Thursday, 9th of January.
Where? 18 East and Goodhood’s online store and their respective physical stores.
Goodhood Address: 15 Hanbury Street, London, E1 6QR
18 East Address: 146 Elizabeth St, New York, New York 10012
Take a look at the lookbook and product lineup below.