RARE Captures the Energy of MAGIC STICK's Naotaka Konno in their Latest Feature

Source: LACED

Amassing notable connections throughout the entirety of the music industry, capturing the eye of global giant Nike, and growing his own label MAGIC STICK to a place of tantalizing obscurity, Naotaka Konno is a figure who needs no introduction to those in the know. Continuing to impress, the team at RARE were fortunate enough to sit down and chat with the multi-hyphenate about his roots, interests, and the concepts behind his brand.

“It’s funny to think how my achievements have gotten me this far and I definitely have no regrets with how things have played out.”

Growing up on Gundam and anime like any ordinary kid and then pursuing fashion after a seemingly passing interest with his friends during high school, the music loving stalwart has gone to find his passions and foothold in a culture competitive to a fault. Fusing both of his main interests — while previously holding music festivals with huge names and going on to tackle a collaboration atop the Air Force 1 — Naotaka Konno’s work is ripe with thought and personal vision.

“Instead of making 10,000 tees for 10,000 people, it’s best to keep it to a minority who agree with how I design and create while expressing their own identity. It’s important for me that people understand my intention and the overall quality of what I offer.”

Talking the mundane and the oft-untold, the Canada-based imprint really takes a deep dive into the mind of MAGIC STICK’s quite mysterious founder and head. To get a better understanding of him as well as the brand he operates, be sure to check out the full piece right on rare1.ca.