JICHOI Autumn/Winter '20
Ji Choi has quickly become a name to follow in Seoul’s ever-growing fashion landscape. Her eponymous label, simply dubbed JICHOI, culminates this season with an AW20 collection replete with diverse workwear influence.
Titled “Great Day,” the range spans a number of not only graphical motifs but also utilitarian ones. Work shirts and matching blazers set an intentionally drab tone with very clear inspirations, both effectively filtering everyday uniforms through Choi’s unique brand of design. The aforementioned offerings are then mirrored by adjacent garments in color and fabrication, finishing off a suit that easily interchanges layered bottoms with 2 Way Flared Pants and the functional Waist Bag Skirt. Alongside, in a fashion as unique, a set of Zip Trousers complement the entire capsule universally, each easily pairable in its black, white, and brown varieties. But while these and the few print-clad basics are overt in their unisex leaning, the capsule also delves into more feminine standouts like the corset-like String Vest and the the slim Dressy Zip Shirt.
Take a look at the entire set piece here and find the second pre-order live right now on JICHOI’s Webshop until August 23rd.
