ADAPTURE Creates Adaptable Goods for Everyday Life
Shane Long, designer at the famed HAVEN brand and apparel industry veteran with over 10 years of experience, has channeled his design experiences and knowledge into his new apparel brand entitled ADAPTURE.
Highlighting his community and desire to work with close, talented friends and showcase their talents by collaborating, ADAPTURE redefines our perception of clothing as the framework for our everyday life by crafting high-quality goods with functional materials and providing silhouette options to help people adapt to their daily lives. The first offerings by ADAPTURE are everyday essentials, specifically the short sleeve and long sleeve tee, crafted with a custom-made extra-soft and moisture-wicking fabric. The unique fabric provides multiple properties including 4-way stretch, climate control, quicky dry, and wrinkle resistance, making it the ideal inner layer. The idea of adaptability is showcased with multiple colorways of three fits: slim, standard, and relaxed. Each garment is a reminder of its purpose relative to their surroundings and lifestyle.
Check out the full campaign shots below and shop the first release at ADAPTURE’s online shop.
