POST ARCHIVE FACTION (PAF) Opens The Doors to its Flagship Retail Store
Korean label, POST ARCHIVE FACTION (PAF), is due to open the doors of its flagship retail store on the 1st of May.
Establishing itself in the city where the brand was first born, the physical location is housed in Dasan-ro - Seoul’s industrial district - inside an old sewing factory which is rather fitting as PAF flies the flag for Korean design all over the world. The incapsulating interior was designed in collaboration with the design studio ‘Studio Unravel’ which sees glossy white walls and floorspace highlighting the inhabiting garments with pure minimalism. Garments are displayed using glass display cases and rails suspended from the ceiling.
To coincide with the store opening, PAF has released a number of goods including a cap, graphic tee and watch that will be exclusively available upon launch.
Store Address:
POST ARCHIVE FACTION (PAF) SEOUL
1F, 30, Dasan-ro 20-gil, Jung-gu, Seoul, Republic of Korea
Take a closer look at some imagery of the store below and the exclusive pieces released alongside the opening.
