EDITORIAL | TEÄTORA (German Olive) Norse Store Exclusive

Jun 16

Jun 16 EDITORIAL | TEÄTORA (German Olive) Norse Store Exclusive

TEÄTORA was started as a means to redefine our perception of traditional workwear clothing, a category often characterised by outdated functionalities, drab colours and ill-fitting silhouettes. With a precise vision in mind and through rigorous wear-testing of the garments during Daisuke Kamide’s, the founder of TEÄTORA, day- to-day life, they came up with an innovative clothing system that could handle the radical changes encountered in the modern workplace.

”The brand's founder Daisuke Kamide doesn't always make clothes that are ‘fashionable’; he designs clothes to be relevant and he does it in an understated, yet sophisticated way dedicated to our ever- changing and busy lifestyles. The outcome is this; clothing that performs, is made the right way, created to improve life and good for all seasons.”

With its sights set on broadening its horizon to the wider fashion community and reigniting its foundational spirit, Norse Store is the recipient of TEÄTORA’s ‘Travel Collection’ in olive. Built with transitional spaces in mind, the travel collection is designed to be packable, lightweight and mobile without compromising on the business-casual look.

SOUVENIR HUNTER S/L
WIDE SHIRT
WALLET PANTS RESORT

The pieces within the collection consist of the Souvenir Hunter, Wide Shirt, Wallet Pants Resort and Wallet Shorts Resort all of which are constructed using the same lightweight nylon fabric with a brushed cotton-like feel. Clever details come by the way of hidden internal pockets for safe storage of important belongings and adjustable elasticated waistbands - on the bottoms and shorts - for a customised fit. Originally, ‘German Olive’ was the distinct colour that was solely exclusive to Silver & Gold in Japan, but Norse Store asked the team at TEÄTORA to pass on a request to carry the colourway outside of Japan, to which they obliged.

Store information:
Norse Store
Pilestræde 39
1112 Copenhagen K Denmark
+45 33 91 26 26
www.norsestore.com

Photo: eye_C media