Goldwin and FFFFFFT Create a White T-Shirt Using 'NATUREBIRD' Material
Goldwin and FFFFFFT, the first boutique store dedicated to solely selling white t-shirts from a whole host of brands and designers, have teamed up for a collaborative piece.
Putting their specialities together, the pair has created a white t-shirt using Goldwin’s proprietary NATUREBIRD material, a natural material that has undergone two years’ worth of research of development. While maintaining the comfort and familiarity of wearing cotton, Goldwin was able to improve its water absorption and quick-drying properties which makes the t-shirt ideal for warmer climates. Using the material as the main talking point, the design is kept muted with no overt branding and a refined fit.
Release Details:
When? Thursday, the 3rd of August.
Where? Exclusively available in Japan from Goldwin’s online store and #FFFFFFT.
www.fffffft.com | www.goldwin.co.jp/goldwin
Take a closer look at the campaign below.
