ROA's Spring/Summer '24 Campaign
ROA has released its first series of products for Spring/Summer ‘24 alongside the season’s campaign which takes place at Hotel Briol, nestled in the alpine meadows of the Val d’Isarco above Barbiano in the Alto Adige region of Italy.
ROA’s Spring/Summer ‘24 collection marks a reassessment of its fundamental values and principles in the brand’s technique and philosophy, and a celebration of its origins as exuded by the choice of location for the campaign: the Italian dolomites. Currently available from ROA’s online store, the collection, in its first stage, consists of several pieces of footwear, apparel and accessories, including the Loafer, a ROA take on the archetypal silhouette, and PALA with its Boa-like adjustment system. As for apparel and accessories, gloves, socks and beanie hats sit alongside several ‘Seamless’ tops, that are both short and long-sleeved, and the Mesh Hoodie and Zip-Up.
Release Details:
When? The collection is available to purchase now.
Where? ROA’s online store and select international stockists.
Take a closer look at the campaign below.
