NICENESS Spring/Summer '25
In an age where brands constantly try to reinvent themselves to keep up with transient trends, NICENESS plods along and stays true to its core ideals: elevating versatile clothing through fabric, cut and volume.
Guided by the theme ‘The Art of Aesthetic’, NICENESS uses Spring/Summer ‘25 as a case study in maintaining a consistent design language. This is informed by three cultural pioneers, Oscar Wilde, Ernest Hemingway, and Jiro Shirazu, who lived in completely different places and circumstances. Still, they shared a unique perspective on the world around them that could only be attributed to them.
NICENESS channels this sense of identity into Spring/Summer ‘25, weaving character into each garment without losing sight of its intentions and aesthetic. Each product category features a cacophony of diverse pieces. Starting with outerwear, NICENESS presents 3-layer tactical shell jackets, heavy denim trucker jackets, supple calf leather overalls and wool double-fronted vests. Similarly, its legwear offering consists of bottoms constructed from a mix of fabrics, from herringbone to denim, that do not conform to just one cut. Shoulder bags in varying sizes, leather tote bags with interchangeable straps, hats and belts comprise accessories while shirting and tops are complete with silk button-ups, quarter-zip sweatshirts and polo shirts, to name a few.
Release Details:
When? In the coming weeks.
Where? A list of stockists including Gather, Loftman and Rat Hole.
Take a closer look below.
