Snow Peak and Journal Standard deliver a 90's inspired collaboration
Outdoor and lifestyle brand Snow Peak and casual label Journal Standard Relume has come together to deliver a 90's inspired collection.
The idea was spurned when a buyer visited the Snow Peak office and viewed their 1990's catalog. They saw the beautiful design and coloring of their camp gear and desired to see that in today's contemporary Snow Peak catalog. The collection comprises of t-shirts in four colorways, a tote bag, a shoulder bag, and a belt accessory. The t-shirt, which comes in 90's colorways with purple, beige, black and white, features a Snow Peak chest logo and lettering on the back. The tote and shoulder bag. also in vintage colorways, have been modernized with 40-denier nylon, replacing cordura nylon typically used in the 90's. And the belt comes in two bold colorways: red and yellow.
The collaboration is set to release on July 13 at Snow Peak and Journal Standard Relume shops.