BEAMS Reveals Joint Capsule With BODEGA Featuring New Era and adidas
Bringing together the combined retail prowess of the USA and Japan, BEAMS and BODEGA have produced a capsule collection that enlists adidas and New Era as partners on some select products, including footwear and a cap.
Considering the identities of both BEAMS and BODEGA, the capsule runs with the theme of ‘Easy Ivy’, delivering a range that includes a blazer, Oxford shirt, sweatshirt, t-shirt, sweatpants, socks and bottoms that fit that archetypal Ivy-esque image. adidas and New Era’s input comes by way of a cap featuring an Old English style ‘B’ and collaborative versions of the Campus and Adimatic silhouettes with each one featuring its own design characteristics, whether it be chunky laces or a hairy suede upper.
Release Details:
When? Saturday, 11th of March.
Where? BEAMS Harajuku.
1st and 2nd floor, 3-24-7 Jingumae, Shibuya-ku, Tokyo
https://www.instagram.com/beams_harajuku/
Take a closer look at the collaboration in full below.
