côte&ciel Utilises AI Technology in Latest Digital Campaign
côte&ciel unveils its latest campaign in collaboration with the digital artist, New Facet, which sees the Allura range from its S/S ‘23 collection rendered in AI (Artificial Intelligence) form.
The innovative campaign was created using cutting-edge technology that brings together 3D renders of the brand’s Allura range of recycled/synthetic leather products with AI-generated imagery. Sitting at the intersection of creativity where reality meets emerging digital art forms, the pair have created a unique juxtaposition between the physical and synthetic world, highlighting the ARNO, ISAR M and SORMONNE from the Allura range. By combining the tactility of côte&ciel’s approach to design with recycled materials and cutting-edge AI, the two have created a unique juxtaposition between the physical and synthetic world that is both sleek and futuristic.
Release Details:
When? Available to purchase now.
Where? côte&ciel’s online store and selected stockists.
Take a closer look at the campaign below.
