Umbro Nods to Classic Football Attire for Spring/Summer '25
Since it was revived by Slam Jam in 2024, Umbro has been on an unprecedented run by paying respect to its rich archive of sportswear garments.
A stalwart of British culture, Umbro pays home to its roots while crafting a fresh narrative by reimagining the aesthetic of security personnel and archetypal football silhouettes, from the pitch to the crowds. The range comprises outerwear, polo shirts, hoodies, tops and more, with standout pieces including military-inspired crest hoodies and t-shirts, tactical windbreakers and half-zips influenced by security uniforms, caps laden with striking graphics and slogans, and football-infused hockey jerseys. Depicting a hectic away-day experience where supporters embrace in the stands and clamber over each other on the busy journey to the game, the Spring/Summer ‘25 campaign was shot by the Japanese photographer Satoshi Fujiwara.
Release Details:
When? The first drop will be released on the 4th of March, followed by a second on the 21st of March.
Where? Slam Jam and Umbro’s online stores, as well as select retailers.
www.umbro.com | uk.slamjam.com
Take a look below.
