Copenhagen-Based Brands Join Forces for a Collaborative Tee
As much of the world remains indoors in light of the recent situation, Brian SS Jensen, co-founder of Wood Wood, has teamed up with his fellow friends and brand colleagues to create a collaborative tee between five Copenhagen-based brands: Le Fix, Mads Nørgaard, Norse Projects, Soulland and Wood Wood.
The rich history between these labels began in the late 1990’s as Le Fix, Norse Projects, Soulland and Wood Wood all met through art, design and skateboarding while Mads Nørgaard has been an early supporter for the creatives. Now all five labels are putting Copenhagen on the map as an epicenter of fashion and culture. This collaborative effort is explored in the minimalist TOGETHER graphic featured on the back of the 180 Gr 100% Organic Cotton tee. The evenly spaced design reflects the collective spirit of resilience, creativity, friendly-competition and togetherness amidst the difficult times. Meanwhile, the front side features the five labels’ logos printed on the chest. The collaboration item comes in five colorways inspired by each of the brands including Postbox Red (Le Fix), Neon Orange (Mads Nørgaard), Reflex Blue (Norse Projects), Asphalt Grey (Soulland), and Black (Wood Wood).
Stay tuned at each labels’ websites as the tee is slated to release tomorrow April 22. All proceeds from sales of the shirt will be donated to Hus Forbi, an organisation supporting the homeless in Denmark.
