ARYS Store Captures the Functionality of On Footwear in Latest Editorial
Set on capturing the day-to-day functional details of On Running’s footwear, ARYS Store Berlin took to various locations across the German city to show off its versatility.
With each model engineered for an individual purpose, ARYS Store featured the following On styles, highlighting their designated purposes with each image: Cloudaway, Cloudrock Edge Raw, Cloudultra and Cloudrock Waterproof. A highlight in their arsenal and possibly their most lifestyle-focused silhouette, the Cloudaway features a quick-fastening lacing system, sock-like construction and a two-tone upper consisting of polyester stitched to a suede mudguard. Other models are equipped with waterproofing, CloudTec foam technology and Missiongrip™ outsole, to name but a few. Envisioned through the ARYS Store lens, the editorial features select wares from the store including brands like CAYL, WildThings and UMTC Studios.
Available online and in-store now via ARYS Store Berlin.
Take a closer look at the resulting ensemble below.
