MR PORTER Retraces nanamica's History With Founder Eiichiro Homma
MR PORTER’s latest journal entry is a deep dive into the foundation and growth of Eiichiro Homma’s “house of the seven seas” brand nanamica, digging into the influences and early experiences that shaped the nautical-inspired brand.
The interview with Eiichiro Homma discusses his early upbringing to go against conventional trends and his exposure to all things Americana such as Levi’s and rugby shirts. However, once Mr. Homma worked part-time in the skiing industry, he developed the knowledge and techniques of sportswear, leading to appointments at Goldwin and Helly Hansen. At Helly Hansen, Mr. Homma began researching the latest high-tech fabrics such as Gore-Tex, which has become a staple to his work in The North Face Purple Label and eventually, nanamica. Ultimately, his vision for nanamica was “to create the ultimate mix of fashion-function together with no compromise.” Alongside the story, Mr. Homma presents practical yet aesthetically pleasing styles featuring pieces from the latest nanamica collection.
See the full story at MR PORTER and shop the styled looks at their online shop.
